A new website to explore research at work
In the face of growing public health challenges, the spread of misinformation, and pressures on research funding, making science accessible and strengthening public trust in it have never been more essential. With this goal in mind, the Institut Pasteur has completely redesigned its website, www.pasteur.fr/en. More accessible, more user-friendly, and better tailored to the expectations of its visitors, this new site harnesses digital modernization to promote knowledge sharing and dialogue with society.
Diseases, travel health, scientific news: reliable medical information, just a click away
Every year, nearly 10 million visitors visit the website www.pasteur.fr/en. They come to learn about a disease, plan a trip, follow scientific advances, or find out how to support the Institut Pasteur’s missions.
Behind these initiatives lies a common need: access to reliable, understandable, and useful scientific and medical information. The new website offers navigation paths designed with visitors’ needs in mind, linking practical information and scientific research more closely. Three resources illustrate this:
- The Disease fact sheets : more than 60 fact sheets written and thoroughly updated by our teams, providing access to verified information on the causes, symptoms, and treatments for each condition;
- Health recommendations for travelers: required or recommended vaccinations, malaria prevention, tropical diseases, food safety precautions… all the recommendations tailored to your destination, so you can travel with peace of mind;
- Research at work: Field discoveries, profiles of researchers, scientific breakthroughs explained... Dive into the heart of research at the Pasteur Institute, dedicated to the health of everyone.
The website also offers a broader glimpse into the Institut Pasteur. It showcases the diversity of research conducted in its laboratories, the international collaborations that make this research possible, and the commitment of scientists in France and around the world. Science is presented here as it is actually carried out: a collective and human endeavor, based on rigor and accuracy, the comparison of results, and cooperation.
Digital Technology to Build Trust in Science
In the face of misinformation, having reliable content is not enough: everyone must also be able to find it easily, understand it, and place it in context. Trust in science is built through transparency about methods, an explanation of the long-term nature of research, and the ability to distinguish between what has been established and what still needs to be explored.
This is the vision behind the new website www.pasteur.fr/en. It presents research as it actually takes place: profiles of scientists, reports from the laboratory, and in-depth analyses of major breakthroughs currently underway. The institute’s strategic priorities—the fight against emerging infectious diseases, antimicrobial resistance, immunology, neuroscience, and global health—are highlighted, as are major programs dedicated to pandemic preparedness and neglected tropical diseases. These connections allow each visitor to link a health issue to the research behind it and, in a context of funding constraints, to better understand why investment in scientific research is essential.
With this new website, we want to help everyone better understand health issues, learn about ongoing research, and find reliable, useful, and accessible scientific information.
A high-performance digital platform, designed to last and evolve
More modern, efficient, and accessible, the website www.pasteur.fr/en has been redesigned to meet the latest standards in digital communication. Extensive SEO optimizations improve the visibility of content in search engines, while special attention is paid to GEO (Generative Engine Optimization) challenges: the goal is for information from the Pasteur Institute to be accurately reproduced by generative artificial intelligence systems (ChatGPT, Claude, LeChat, etc.). The Institute’s new visual identity is fully implemented on the site, ensuring a consistent and contemporary visual experience.
This website makes it easier for donors and partners who wish to support the Institute’s missions to get involved. Our newsletter also plays a more prominent role on the site, allowing every visitor to keep up with the latest scientific and institutional news.
As a scalable platform, www.pasteur.fr/en will gradually introduce new services to better guide visitors and enhance their experience. By revamping its primary digital showcase, the Institut Pasteur reaffirms its conviction that, in the face of health risks, misinformation, and mistrust, science must be not only rigorous but also accessible, relatable, and open to society.
Check out the new website at www.pasteur.fr/en